The Value of Unchosen Alternatives.
Expert InsightsPublished 1964
A discussion of a "law" which the author sees inherent in a broad social principle; namely, that people value desirable alternatives even though they do not make use of them. The paper discusses the implications of this law by analyzing why unused alternatives are valuable, and concludes with a list of applications of the principle in a variety of situations.
Document Details
- Copyright: RAND Corporation
- Availability: Web Only
- Year: 1964
- Pages: 8
- DOI: https://doi.org/10.7249/pubs
- Document Number: P-3017
Citation
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