Cover: Developing the Recruiting Potential of Summer Programs.

Developing the Recruiting Potential of Summer Programs.

Published 1964

by Jerry J. Jensen

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A discussion of some deficiencies in summer programs for the hiring of college students. The author concludes that summer programs have not met their long-range recruiting potential primarily because the work assigned the student is not sufficiently challenging. Basic principles for developing the recruiting potential of summer programs are discussed. 10 pp.

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