The Impact of Communications Satellites on the Television Industry.

by Leland Johnson

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In considering such questions as how satellite systems are to be financed, when they should be introduced, and for what purposes, this paper deals with three separate classes of satellite technology and their implications for the television industry: (1) a "distribution" satellite that could be available by 1970 to distribute television programming to relatively large ground receiving stations tied into existing local broadcasting and community cable systems; (2) a more advanced technology involving "quasi-broadcast" satellites that could transmit many channels directly to homes (but at a cost that would make this attractive only in nonurban areas); and (3) a yet more advanced technology involving "full-broadcast" satellites that could transmit directly to homes throughout the United States at very low cost. 18 pp.

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