The Impact of Communications Satellites on the Television Industry.

by Leland Johnson


Purchase Print Copy

 FormatList Price Price
Add to Cart Paperback18 pages $20.00 $16.00 20% Web Discount

In considering such questions as how satellite systems are to be financed, when they should be introduced, and for what purposes, this paper deals with three separate classes of satellite technology and their implications for the television industry: (1) a "distribution" satellite that could be available by 1970 to distribute television programming to relatively large ground receiving stations tied into existing local broadcasting and community cable systems; (2) a more advanced technology involving "quasi-broadcast" satellites that could transmit many channels directly to homes (but at a cost that would make this attractive only in nonurban areas); and (3) a yet more advanced technology involving "full-broadcast" satellites that could transmit directly to homes throughout the United States at very low cost. 18 pp.

This report is part of the RAND Corporation Paper series. The paper was a product of the RAND Corporation from 1948 to 2003 that captured speeches, memorials, and derivative research, usually prepared on authors' own time and meant to be the scholarly or scientific contribution of individual authors to their professional fields. Papers were less formal than reports and did not require rigorous peer review.

The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.