Cover: Future Growth of Cable Television

Future Growth of Cable Television

Published 1970

by Rolla Edward Park

Download

Download Free Electronic Document

FormatFile SizeNotes
PDF file 0.5 MB

Use Adobe Acrobat Reader version 10 or higher for the best experience.

Purchase

Purchase Print Copy

 Format Price
Add to Cart Paperback18 pages $20.00

Expected ultimate cable penetration levels are estimated by fitting a set of logistic growth curves to 1969 data on cable systems. Highest penetration, 60 percent on average, is to be expected in areas with two or fewer local signals. In such cases, the number of distant signals carried has little or no effect on expected penetration. Lowest penetration is estimated for cable systems that carry no distant signals and operate in areas with many local signals; such a system can expect ultimately to serve 29 percent of all homes in its service area on average. Expected penetration for systems with other combinations of local and distant signals ranges from 37 percent to 50 percent. Rough calculations based on these estimates suggest an ultimate nationwide average cable penetration on the order of 40 percent to 45 percent. Ultimate penetration may be higher than estimated if radically new cable services are offered in the future. The kind of origination now offered, however, does not significantly affect penetration.

This report is part of the RAND paper series. The paper was a product of RAND from 1948 to 2003 that captured speeches, memorials, and derivative research, usually prepared on authors' own time and meant to be the scholarly or scientific contribution of individual authors to their professional fields. Papers were less formal than reports and did not require rigorous peer review.

This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.