Cover: Television Station Performance Revenues.

Television Station Performance Revenues.

Published 1971

by Rolla Edward Park

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An investigation of relationships between television stations' public service and local programming, on the one hand, and revenues, on the other. The results generally confirm the expectation that both quantity and quality of such programming are positively correlated with revenue. The only exception is quantity of local programming during prime time, which is not significantly related to revenue. 15 pp.

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