Cover: Television Station Performance Revenues.

Television Station Performance Revenues.

Published 1971

by Rolla Edward Park

Purchase Print Copy

 Format Price
Add to Cart Paperback15 pages $20.00

An investigation of relationships between television stations' public service and local programming, on the one hand, and revenues, on the other. The results generally confirm the expectation that both quantity and quality of such programming are positively correlated with revenue. The only exception is quantity of local programming during prime time, which is not significantly related to revenue. 15 pp.

This report is part of the RAND paper series. The paper was a product of RAND from 1948 to 2003 that captured speeches, memorials, and derivative research, usually prepared on authors' own time and meant to be the scholarly or scientific contribution of individual authors to their professional fields. Papers were less formal than reports and did not require rigorous peer review.

This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.