Comparing Random with Non-Random Sampling Methods

Anders Sweetland

ResearchPublished 1972

Although random sampling is generally the preferred survey method, few people doing surveys use it because of prohibitive costs; i.e., the method requires numbering each member of the survey population, whereas nonrandom sampling involves taking every nth member. Findings indicate that as long as the attribute being sampled is randomly distributed among the population, the two methods give essentially the same results. If the attribute is not randomly distributed, the two methods give radically different results. In some instances the nonrandom methods yield much better inferences about the population; in other instances, its inferences are much worse. The reasons for this phenomenon are discussed.

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  • Availability: Available
  • Year: 1972
  • Print Format: Paperback
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  • Document Number: P-4826

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RAND Style Manual
Sweetland, Anders, Comparing Random with Non-Random Sampling Methods, RAND Corporation, P-4826, 1972. As of September 5, 2024: https://www.rand.org/pubs/papers/P4826.html
Chicago Manual of Style
Sweetland, Anders, Comparing Random with Non-Random Sampling Methods. Santa Monica, CA: RAND Corporation, 1972. https://www.rand.org/pubs/papers/P4826.html. Also available in print form.
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