Conjoint Preference Estimation for Residential Land Use Policy Evaluation.
ResearchPublished 1974
Residential environments were defined in terms of seven attributes pertaining to off-lot visual environmental quality, on-lot space-using characteristics, and house price. Each survey respondent traded off several pairs of attributes through a preference ranking of combinations of attribute levels. Metric estimates of the parameters of a separable utility function (one for each respondent) were calculated from these rankings using a conjoint measurement algorithm, a nonmetric multidimensional scaling procedure. Simulations of hypothetical markets used the estimated utility functions to project market shares. The two alternatives of each simulation traded off a stated improvement in the view from the front or backyard against a specified modest reduction in a component of private space, with all else equal. In seven of the eight hypothetical markets a majority of homebuyers were projected as choosing to sacrifice modest amounts of space for a visual quality improvement. (For Essays on the Multidimensional Analysis of Perceptions and Preferences.) 43 pp. Ref. (Author)
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- Copyright: RAND Corporation
- Availability: Available
- Year: 1974
- Print Format: Paperback
- Paperback Pages: 43
- Paperback Price: $23.00
- Document Number: P-5172
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Knight, Robert L. and Mark D. Menchik, Conjoint Preference Estimation for Residential Land Use Policy Evaluation. RAND Corporation, P-5172, 1974. As of September 5, 2024: https://www.rand.org/pubs/papers/P5172.html
Knight, Robert L. and Mark D. Menchik, Conjoint Preference Estimation for Residential Land Use Policy Evaluation. Santa Monica, CA: RAND Corporation, 1974. https://www.rand.org/pubs/papers/P5172.html. Also available in print form.
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