Science on Television: Alternatives to Broadcasting.

Walter S. Baer

Expert InsightsPublished 1975

Briefly reviews the alternatives to conventional broadcasting on scientific and technological subjects, including cable television, pay-TV, videocassettes, and other forms of program distribution. Within the next ten years, audiences for cable and pay-TV will probably grow large enough to create a market for specialized programming. The anticipated emergence of a home videocassette industry in the 1980s would greatly accelerate the trend toward specialized video production in the sciences, arts, and humanities. When this happens, scientific, technical, and medical reporting on television should play a role similar to that in print media. Science reporting will be part of a large menu of special interest video programming available at home, school, libraries and other community centers, and on the job. Science and technology will then be part of the message as well as the medium. (Written for Science on Television, a special publication of the AAAS, with Markle Foundation support.)

Document Details

  • Copyright: RAND Corporation
  • Availability: Web Only
  • Year: 1975
  • Pages: 7
  • Document Number: P-5305

Citation

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Baer, Walter S., Science on Television: Alternatives to Broadcasting. Santa Monica, CA: RAND Corporation, 1975. https://www.rand.org/pubs/papers/P5305.html.
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