Television and the Young: Setting the Stage for a Research Agenda.

by George A. Comstock


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Outlines seven factors which should be taken into account in planning new research on the role of television in the lives of children and youth. They are: (1) the historical evolution of research into the influence of television on children; (2) the current research priorities; (3) patterns of support for such research; (4) current evidence of increased interest in the topic; (5) conflicts between science-oriented approach to research, and action-oriented research; (6) new options for organization and conduct of such research; and (7) future changes in the configuration among commercial and public broadcasting, cable television and in-home playback technology imply greater opportunities and greater problems in providing good television for young viewers. (Presented at the conference: "Research on Television and Children and Youth--What are the Priorities?" Reston, Virginia, November 5-7, 1975.) 16 pp. Ref.

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