Assesses the public's knowledge and evaluation of the experimental housing allowance programs in Brown County, Wisconsin, and St. Joseph County, Indiana, with implications for national policy. Before enrollment in St. Joseph County, only 34 percent of all households claimed to have heard of the program; by the end of the first year, four out of five in Brown County and seven out of eight in St. Joseph County professed knowledge of the program. The program's popularity has grown as program recognition has spread. Most residents view the program favorably, and approvingly distinguish program participants from welfare recipients. The program's publicity, its efforts to prevent fraud, and its aid to the elderly and low-income homeowners have perhaps helped avoid a welfare image.