Purchase Print Copy

 FormatList Price Price
Add to Cart Paperback15 pages $20.00 $16.00 20% Web Discount

It is generally assumed that it is difficult to induce behavioral and/or attitudinal change in older adults, especially if the target behaviors or attitudes represent important, central, or well-established patterns. An experimental study with 80 actively functioning women aged 65-74 was designed to test these assumptions with respect to food selection. Two tasks investigated subjects' responses to nutritionally positive and negative types of (1) new information about familiar alternatives and (2) new alternatives. Results indicated that subjects correctly evaluate and integrate the new into subsequent choices. However, amount of change is affected by decision domain and positivity-negativity of alternatives.

This report is part of the RAND Corporation paper series. The paper was a product of the RAND Corporation from 1948 to 2003 that captured speeches, memorials, and derivative research, usually prepared on authors' own time and meant to be the scholarly or scientific contribution of individual authors to their professional fields. Papers were less formal than reports and did not require rigorous peer review.

The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.