Audience Diversion Due to Cable Television

An Application of Nonlinear, Nondiagonally Weighted, Generalized Least Squares

Rolla Edward Park

Expert InsightsPublished 1980

A model of television audience shares is estimated and applied to simulate the effect of cable TV carrying distant signals on local stations' audience shares. The model is nonlinear, with a complex error covariance matrix; transformations are used to obtain generalized least squares estimates using an ordinary nonlinear regression package. The conclusion: TV broadcasting will continue to prosper, despite increasing competition from cable.

Document Details

  • Copyright: RAND Corporation
  • Availability: Web Only
  • Year: 1980
  • Pages: 31
  • Document Number: P-6399

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Park, Rolla Edward, Audience Diversion Due to Cable Television: An Application of Nonlinear, Nondiagonally Weighted, Generalized Least Squares. Santa Monica, CA: RAND Corporation, 1980. https://www.rand.org/pubs/papers/P6399.html.
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