Audience Diversion Due to Cable Television
An Application of Nonlinear, Nondiagonally Weighted, Generalized Least Squares
ResearchPublished 1980
A model of television audience shares is estimated and applied to simulate the effect of cable TV carrying distant signals on local stations' audience shares. The model is nonlinear, with a complex error covariance matrix; transformations are used to obtain generalized least squares estimates using an ordinary nonlinear regression package. The conclusion: TV broadcasting will continue to prosper, despite increasing competition from cable.
Document Details
- Copyright: RAND Corporation
- Availability: Available
- Year: 1980
- Print Format: Paperback
- Paperback Pages: 31
- Paperback Price: $20.00
- Document Number: P-6399
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Park, Rolla Edward, Audience Diversion Due to Cable Television: An Application of Nonlinear, Nondiagonally Weighted, Generalized Least Squares, RAND Corporation, P-6399, 1980. As of September 13, 2024: https://www.rand.org/pubs/papers/P6399.html
Park, Rolla Edward, Audience Diversion Due to Cable Television: An Application of Nonlinear, Nondiagonally Weighted, Generalized Least Squares. Santa Monica, CA: RAND Corporation, 1980. https://www.rand.org/pubs/papers/P6399.html. Also available in print form.
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