An assessment of the potential for large corporations to provide retrofit services to homeowners

by Robert Dubinsky


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Examines the potential for large corporations providing integrated retrofit services to assist homeowners in making their homes energy efficient. Some people have argued that the residential retrofit market presents an attractive business opportunity to large corporations because they are in a position to improve the delivery of retrofit services and aggressively market the benefits of conservation. Little evidence supports this contention. The market for conservation services and products is not as large as it might appear, and competition among providers is keen and price-oriented. The advantages large corporations have are not particularly applicable to this market, and there do not appear to be any important economies of scale. It is unlikely that the current delivery systems and arrangements will change significantly or that large corporations will enter the business of providing residential retrofit services.

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