The New Media and the Demand for Studio Production Facilities
ResearchPublished 1981
ResearchPublished 1981
The entertainment industry is in the midst of dramatic changes in its economic environment. New technologies and a relaxed regulatory atmosphere are likely to stimulate a period of growth unequaled since television's inception in the early 1950s. As a result, an increased demand for cable programming and the associated impacts on existing media will no doubt strain the capacity of firms to provide sound stages for the creation of new products. This paper examines these changes and assess the probable consequences for the program supply industry as well as the derived demand for production facilities.
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