Applied demography comprises many applications that draw on demographers' familiarity with census data and ability to adapt their knowledge to business and public sector concerns. This paper offers an overview of the field's current scope, evolution, and prospective future course. The author emphasizes that (1) applied demography is driven by problems--it is not theory directed; (2) professionally, applied demographers are diversely situated but linked through a network of personal contacts; and (3) applied demography has grown recently because of newly available data matching information on individual consumers and heightened competitive pressures within recently deregulated U.S. markets.
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