Lessons Learned from the MAVEN Project Pilot: Using Physician Volunteers to Increase Access to Care via Telehealth
RAND Health Quarterly, 2020; 9(1):9
RAND Health Quarterly, 2020; 9(1):9
RAND Health Quarterly is an online-only journal dedicated to showcasing the breadth of health research and policy analysis conducted RAND-wide.
More in this issueThe Medical Alumni Volunteer Expert Network (MAVEN) Project was one of the first programs in the United States to create a corps of experienced volunteer physicians to provide consults to providers in rural and inner-city safety-net clinics through telehealth. In the fall of 2015, the MAVEN Project started offering telehealth visits, with the expectation of serving three safety-net clinics in Massachusetts and California for a six-month period. RAND Corporation researchers aimed to conduct a qualitative evaluation of the pilot, describing the program's strengths and limitations to inform quality-improvement efforts within the program itself, and to provide lessons learned for other telehealth initiatives under development in the United States. They obtained data from MAVEN Project administrators on telehealth visit volume and site characteristics. They also conducted 13 semistructured interviews with volunteers, on-site referring physicians, and administrators across the three pilot sites and, for comparison, three representatives of additional telehealth programs that link physician volunteers to underserved communities. They identified themes in the interview data and developed recommendations for addressing program challenges or limitations. They conclude that, although stakeholders involved in the pilot were pleased with many of its features, further formative development and experimentation will be needed to address identified barriers to implementation and to establish sustainable and scalable processes. Because the demand for such services on the part of community health centers, as well as the supply of physicians interested in volunteering, will continue to grow, this model, when fully developed, has the potential to increase access to care for underserved populations.
The Medical Alumni Volunteer Expert Network (MAVEN) Project is a 501(c)(3), California charitable nonprofit organization with offices in California and Massachusetts that aims to improve access to care for underserved populations by linking volunteer physicians to underserved communities through telehealth. Since it began operating in 2013, it has recruited retired and semiretired licensed physicians to serve the needs of vulnerable populations seeking care at safety-net clinics. The MAVEN Project uses Health Insurance Portability and Accountability Act (HIPAA)–compliant telemedicine technologies to enable remote video consultation, teaching, and mentoring for safety-net providers and patients.1
The MAVEN Project was initially developed to address provider shortages, as well as to leverage a largely untapped resource: retired and semiretired physicians. In the United States, there are concerns that there is an absolute shortage of physicians. The Association of American Medical Colleges predicts a shortfall of 46,100 specialist physicians by 2025 (IHS, 2015). Shortages are especially dire in areas that serve low-income populations; the Health Resources and Services Administration has categorized more than 6,000 communities in the United States as health professional shortage areas because they lack sufficient numbers of providers (U.S. Department of Health and Human Services, undated). At the same time, there are approximately 275,000 active physicians between the ages of 55 and 75 who are nearing retirement and more than 100,000 physicians of all ages who are currently inactive (IHS, 2015). Given the shortfall of physicians in the United States, recruiting retired and semiretired physicians to provide care via telehealth increases the total supply of active physicians and the capacity of the existing workforce. Volunteer physicians also benefit because the model provides a meaningful opportunity to serve vulnerable patients and remain engaged as their professional commitments wind down.
In 2013, the MAVEN Project began recruiting volunteers and safety-net clinics to participate in its pilot program. In September 2015, it began offering services at the first pilot site, the Community Health Center of Franklin County in Massachusetts. Two additional pilot sites, Ampla Health in California and Lynn Community Health Center in Massachusetts, began offering telehealth visits in the subsequent five months. In May 2016, RAND researchers began conducting interviews with stakeholders involved in the implementation of the pilot to inform quality improvement efforts. This article describes the early implementation of the MAVEN Project pilot and summarizes the results of those engagements.
From March 2016 to June 2016, we conducted semistructured interviews with volunteers, on-site referring clinicians, and administrators across the three pilot sites (n = 13). We interviewed six physician volunteers representing five specialties (cardiology, rheumatology, hematology/oncology, family medicine, and gastroenterology). We also interviewed four on-site clinicians (i.e., nurse practitioners, physician assistants, and physicians) who referred patients to MAVEN Project volunteers and three administrators who played a role in the program's implementation. Finally, we conducted one site visit to Lynn Community Health Center in Massachusetts to interview on-site clinicians and administrators and observe workflow.
To gain additional perspective on the use of volunteers in telehealth and to identify promising practices, we conducted an environmental scan of other programs linking physician volunteers to underserved communities via telehealth. Through a targeted literature review, we identified three additional programs: AccessDerm (Nelson et al., 2016), Swinfen Charitable Trust (Patterson and Wootton, 2013), and Project Access of Northern Virginia. To understand their clinical models, we completed three additional interviews with representatives from these programs.
Interviews covered multiple topics. Interviews with volunteers included questions on motivation of volunteers, barriers to serving as a volunteer, initial concerns about the program, perceptions of the training process, strengths and limitations of the program, and recommendations for improving the volunteer experience and the program itself. Interviews with clinic staff included questions on initial perceptions and concerns with the program, motivation for participating, previous telehealth experience, workflow changes to accommodate the program, changes to the program over time, the program's impact on patients, experiences with the volunteers, barriers to implementation, strengths and limitations of the program, and recommendations for improving the program.
We requested data from MAVEN Project administrators on the volume of telehealth visits at each site, numbers and types of volunteers trained and engaged, and site characteristics.
As we were conducting interviews, we analyzed qualitative data on an ongoing basis to identify themes. These themes included topics covered in the interview protocols, as well as topics that spontaneously emerged in the interviews. Identifying and refining themes throughout the data-collection process allowed us to probe for those themes in subsequent interviews. We also maintained a running list of recommendations and supporting justifications suggested by interview participants.
Once data collection was complete, we reviewed the themes and developed a list of recommendations for MAVEN Project staff to consider moving forward. In the sections that follow, we first present a key theme (typically a barrier, challenge, or strength) identified by interview participants and some illustrative quotes to add context. For themes that describe challenges, we then present concrete recommendations to address them. In some cases, we drew recommendations directly from interview participant quotes, so they represent the opinions of clinic staff and volunteers. We included these recommendations to inform MAVEN Project administrators about the perspectives of their partners. In other cases, our recommendations were informed by our understanding of what has worked in other volunteer programs, as well as telehealth programs more broadly. For strengths, we do not include an associated recommendation; however, the MAVEN Project might want to consider leveraging its strengths when considering future planning and business opportunities.
The three clinic sites involved in the 2015–2016 pilot included the Community Health Center of Franklin County and Lynn Community Health Center in Massachusetts and Ampla Health in Northern California. Franklin and Ampla are in rural areas, and Lynn serves a predominantly urban population in the greater Boston area. All of the clinics serve large populations of underserved patients (4 to 16 percent uninsured and 48 to 65 percent Medicaid) (see Table 1).
| Characteristic | Community Health Center of Franklin County | Ampla Health | Lynn Community Health Center |
|---|---|---|---|
| Location | Franklin County, Massachusetts | Butte, Colusa, Glenn, Sutter, Tehama, and Yuba Counties, California | Essex County, Massachusetts |
| Sites in network | 3 | 13 | 5 |
| Active MAVEN Project sites | 2 | 8 | 1 |
| Percentage of patients uninsured | 4 | 15 | 16 |
| Percentage of patients on Medicaid* | 48 | 60 | 65 |
| Rural or urban | Rural | Rural | Urban |
| Prior telehealth experience | No | Yes | No |
| MAVEN Project launch date | September 2015 | November 2015 | February 2016 |
| MAVEN Project model | Provider-to-provider curbside consult | Direct patient visits | Direct patient visits |
| Technology used | Doctor on Demand platform, telephone calls, and secure email | CTN Connect Polycom platform; Zoom | Doctor on Demand platform; Zoom |
| MAVEN Project volunteers trained | 10 | 22 | 10 |
| MAVEN Project volunteers participating | 9 | 15 | 7 |
NOTE: CTN = California Telehealth Network.
* This estimates the number of beneficiaries eligible for Medicaid only. Dual-eligibles (people eligible for both Medicare and Medicaid) are not included in this estimate.
The MAVEN Project pilot was designed to be responsive to the needs of participating safety-net clinics, and MAVEN Project administrators took an experimental approach, adjusting plans and processes as needed to address emerging challenges. As such, the telehealth model varied across pilot sites. First, the MAVEN Project offered whichever specialties each pilot site needed. Fifteen total specialties were offered across the program (range of five to 14 per site), with variation in uptake across sites. Second, MAVEN Project administrators allowed each clinic to dictate the type of telehealth encounter it would use. At Franklin, clinic staff opted for curbside consults in which a physician volunteer consulted with an on-site clinician (provider-to-provider telehealth model) via video, phone, or email. Ampla and Lynn, in contrast, implemented direct patient visits (provider-to-patient telehealth model). In this model, a patient who presented to the safety-net clinic interacted with a physician volunteer via telehealth for 30 to 45 minutes, and an on-site clinician joined for either the full visit or for the final 15 minutes of the visit. Finally, the technology to support telehealth visits varied across sites. Ampla initially used the CTN Connect Polycom platform because it had prior experience using that platform for telehealth visits. It later migrated to HIPAA-compliant Zoom, a videoconferencing application. Franklin and Lynn, on the other hand, initially used Doctor on Demand's direct-to-consumer telehealth platform (Doctor on Demand, undated). Franklin later migrated to telephone calls and (asynchronous) secure email, while Lynn later implemented HIPAA-compliant Zoom.
Volunteers were recruited from the alumni associations of several leading medical schools and typically committed to a set number of hours each month during which they agreed to be on call (Franklin) or to be scheduled for patient visits (Lynn and Ampla). Volunteers were required to be licensed in the state where the clinic was located; as such, volunteers licensed in Massachusetts could serve both Franklin and Lynn. Nonetheless, volunteers could be located anywhere from several minutes to multiple hours from the clinics they were serving. Volunteers generally conducted MAVEN Project visits and activities from home.
From September 2015 to August 2016, 32 physician volunteers in the MAVEN Project completed 277 telehealth visits across the three clinic sites (Table 2). Seventeen curbside consults occurred at Franklin, while 260 direct patient visits occurred at Ampla and Lynn. Across all three sites, the highest-volume specialties were rheumatology (n = 119), hematology (n = 40), cardiology (n = 36), and adult endocrinology (n = 20).
| Specialty | Franklin | Ampla | Lynn | Total |
|---|---|---|---|---|
| Cardiology | 2 | 5 | 29 | 36 |
| Dermatology | – | 3 | 14 | 17 |
| Endocrinology, adult | – | 20 | – | 20 |
| Endocrinology, pediatric | – | 2 | – | 2 |
| Gastroenterology | 4 | – | 15 | 19 |
| Genetics | – | 1 | – | 1 |
| Gynecology | – | 0 | – | 0 |
| Hematology | 6 | 14 | 20 | 40 |
| HIV/AIDS | – | 0 | – | 0 |
| Internal medicine | 5 | 10 | – | 15 |
| Otolaryngology | – | 2 | – | 2 |
| Psychiatry, pediatric | – | 6 | – | 6 |
| Rheumatology | 0 | 110 | 9 | 119 |
| Surgical care | – | 0 | – | 0 |
| Wound care | – | 0 | – | 0 |
| Total | 17 | 173 | 87 | 277 |
NOTE: 0 = specialty was offered but no visits occurred. – = specialty was not offered. HIV = human immunodeficiency virus. AIDS = acquired immunodeficiency syndrome.
As the pilot matured, MAVEN Project administrators made multiple changes to the program to address emerging challenges and to respond to clinic needs. In this section, we describe the most significant changes to the pilot as it evolved.
Although the MAVEN Project initially implemented Doctor on Demand's telehealth platform and CTN Connect's Polycom platform, staff quickly learned that participating clinics did not require technology specifically designed for telemedicine. In the case of Doctor on Demand, the company donated it off the shelf, without any modifications. Because Doctor on Demand was designed as a direct-to-consumer commercial product, it had some features that were unnecessary or burdensome for volunteers who were not billing for their time. For example, each visit would time out at 15 minutes, requiring the volunteer or health center staff to press a button to continue the visit. The platform worked well and was stable, however. CTN Connect's Polycom platform, on the other hand, posed significant logistic and connection problems. Although other versions of CTN Connect's Polycom platform were successfully used for other California telehealth programs, the specific version deployed for the MAVEN Project was a new beta version that had not been used previously across the clinic's firewall. It was unreliable and unstable with multiple volunteers' operating systems and computers. This resulted in connection problems and dropped calls.
Clinic staff observed that they needed only stable, reliable videoconferencing to conduct visits rather than telemedicine-specific technology. Low-cost videoconferencing solutions are widely available. As a result, the MAVEN Project migrated to HIPAA-compliant Zoom at Ampla and Lynn in the summer of 2016.
At the beginning of the pilot, MAVEN Project administrators sought out clinic partners with prior telehealth experience. In fact, Ampla was selected to participate in part because it had a track record as a hosting site for telehealth visits. However, MAVEN Project administrators quickly learned that there are unique challenges to implementing a new telehealth program in a clinic that has experience with different telehealth providers. Because Ampla already had telehealth with established workflows, MAVEN Project visits had to be aligned with existing processes and platforms. For the future, MAVEN Project administrators have decided not to prioritize clinics with prior telehealth experience because managing and integrating multiple telehealth providers brings its own unique challenges.
Although both Ampla and Lynn engaged in direct patient visits, the role of the on-site provider varied across sites. At Ampla, the physician volunteer and patient interacted directly for the first 30 minutes, and the on-site clinician joined for only a final 15 minutes to participate in a three-way conversation. In addition, on-site clinicians worked with different physician volunteers depending on a patient's needs. On-site clinicians were dissatisfied with this model because they had difficulty balancing their in-person patients (who were scheduled at the same time) and telehealth patients. They also did not have sufficient opportunities to build rapport with the physician volunteers. Some stakeholders referred to the final 15 minutes in which all three parties interacted as “awkward” because the on-site clinician and physician volunteer were essentially discussing complex medical concepts and terms in front of the patient.
At Lynn, on the other hand, each on-site clinician was matched with a particular physician volunteer with whom each worked consistently. The on-site clinician, furthermore, was fully dedicated to the telehealth visit and present in the room for the entire time. MAVEN Project administrators felt that this was a superior model to the model initially implemented at Ampla because teaming volunteers and on-site providers increased engagement in the pilot and allowed for ongoing mentorship. For the future, MAVEN Project administrators plan to suggest the Lynn model to participating clinics.
Franklin had the ongoing challenge of low clinician demand for telehealth visits, in part because it is a small rural clinic with unpredictable demand. At Franklin, volunteers sometimes made themselves available for consults but were not contacted by on-site clinicians. This underutilization affected volunteer morale and engagement. MAVEN Project administrators learned that, when telehealth visits are first offered at a clinic, uptake is likely to be slow as processes and relationships are developed. As such, it is preferable to train a pool of volunteers to serve multiple small clinics. In the future, MAVEN Project administrators will try to bring several small clinics in one state on board at the same time so that there is more-predicable demand and volunteers are consistently engaged.
Several months into the pilot, MAVEN Project administrators added a variety of educational activities to the program, including lunch-and-learn sessions (Franklin and Ampla) and interactive, didactic trainings among physician volunteers and on-site staff (Lynn and Ampla). Although these activities were not initially a formal part of the program, they have become an important feature. These activities help to build rapport between on-site clinic staff and physician volunteers in the absence of common, in-person interactions. They have also helped to improve the quality and running of telehealth visits and have provided educational opportunities and mentorship to on-site staff.
In analyzing the semistructured interview data, we identified seven themes and 11 recommendations. In this section, we present themes, illustrative quotes to support each theme, and recommendations.
Numerous interview participants, including both on-site clinicians and volunteers, shared anecdotes about the pilot's positive impact on the health and quality of life of patients. Although it is too early to conduct a formal impact evaluation of the pilot, there was consensus that, when volunteers were engaged, patients benefited in multiple ways. Volunteers often reassured patients that there was no serious problem. As a result, those patients avoided weeks to months of uncertainty and anxiety. In addition, by seeing a volunteer via telehealth, patients could avoid costly and inconvenient travel to an in-person specialist or could be seen by an in-person specialist more quickly based on the volunteer's recommendation. Here are some illustrative quotes of the various ways the pilot affected patients:
Volunteers agreed that many features of the pilot were appealing. In addition, although most volunteers had recommendations to improve the pilot, they generally evaluated it positively overall. Volunteers were also very pleased with MAVEN Project administrative staff and the improvements made to the pilot over time, including solutions for administrative issues, such as malpractice coverage. These are some illustrative quotes by volunteers:
The on-site clinicians had only positive things to say about the physician volunteers recruited by the MAVEN Project. The on-site clinicians frequently praised the clinical skill of the volunteers, as well as their professionalism. Here are some illustrative quotes by the on-site clinicians:
Numerous interview participants across all professional categories (volunteers, on-site clinicians, administrators) mentioned that low utilization of MAVEN Project volunteers by on-site clinic providers was a leading challenge. These are some illustrative quotes:
Participants had several theories as to why utilization was lower than expected, including lack of clarity over which patients to refer, lack of trust or comfort with volunteers, the presence of competing goals, and part-time availability of clinicians creating scheduling challenges. In this section, we detail these barriers and offer a set of recommendations aimed at increasing utilization.
Although underutilization of MAVEN Project volunteers was repeatedly identified as an issue, some on-site physicians and volunteers identified cases in which referral to MAVEN Project volunteers (usually by a physician assistant or nurse practitioner) was inappropriate. Clinic staff sometimes referred patients to MAVEN Project volunteers for simple things that could be easily addressed within the clinic. As described by one interview participant,
Although interview participants did not independently mention the issue of having too many competing goals, we observed that program goals varied by site and specialty. A major factor that influenced a clinic site's goal with respect to a particular MAVEN Project offering was how available and personable local specialists were. Interview participants mentioned the following goals: to reduce the wait time for patients to be seen by a local specialist (in that the MAVEN Project volunteer's recommendation would help them be seen in person sooner), to help on-site clinicians manage more cases without a referral to a local specialist, to substitute for a visit to a local specialist, to improve the triage process to assess whether in-person specialty care was needed, to provide educational opportunities for on-site staff, and to reduce total costs in anticipation of accountable care payment models.
Numerous participants across professional categories felt that lack of familiarity and rapport between on-site clinicians and volunteers was a major barrier to uptake. Clinic staff in particular emphasized the importance of rapport as a facilitator in engaging MAVEN Project volunteers. In addition, the volunteers sought greater in-person interaction so that they could be confident that the on-site clinician would carry out their recommendations. Some illustrative quotes of the link between rapport and uptake are as follows:
Numerous participants, including on-site clinic staff and volunteers, mentioned that the limited hours of MAVEN Project volunteers and the need to track the schedules of part-time volunteers were barriers to greater uptake, particularly for curbside consults. These are some illustrative quotes:
Numerous interview participants identified difficulties with workflow as the leading barrier in implementing the pilot. Workflow issues are common in new telehealth interventions and can derail otherwise-promising pilot projects. Many participants had specific recommendations on how to improve workflow.
Several participants noted that each service line required its own unique workflow and that there was no “one-size-fits-all” approach. For example, workflow can vary based on diagnostic testing required, need for synchronous versus asynchronous visits, number of follow-up visits required, and other factors. As one interview participant explained,
Several participants at Ampla and Franklin expressed frustration with the need to balance in-person care and telehealth visits at the same time. Both volunteers and on-site staff independently recommended that certain days or blocks of time be fully dedicated to the MAVEN Project and telehealth. These are some illustrative quotes:
Two interview participants affiliated with Ampla expressed concern that the current workflow model required the on-site clinician and the volunteer to discuss the patient's condition in front of the patient and that that occasionally led to awkwardness or required the clinicians to censor themselves. As explained by one interview participant,
Numerous comments and recommendations related to improving volunteer satisfaction and the likelihood that they would continue with the program over multiple years. In general, volunteers were very excited about the pilot and pleased with the way MAVEN Project administrators consistently addressed problems as they arose. They did, however, have some helpful feedback on ways to improve the pilot to enhance the volunteer experience.
Multiple volunteers mentioned that they did not always get information on what ultimately happened to their patients and that this lack of follow-up was disappointing. Here are some illustrative quotes:
Several volunteers struggled with the appropriate time commitment to the MAVEN Project that would maximize their personal satisfaction. They were concerned that, given the low volume of visits, there might be insufficient demand to allow them to meet their personal goals with the program and to remain comfortable with MAVEN Project systems and processes. Following are some illustrative quotes:
One volunteer expressed a desire for more training on the proper professional conduct in telehealth visits (e.g., tips for talking to patients via telehealth and how that differs from in-person practice). The volunteer explained,
Two on-site clinicians mentioned that they were excited about the MAVEN Project because their patients are often unwilling to go to local specialists because of costs and lack of familiarity, and they wanted to provide an alternative for those patients. However, during the data-collection process, we became concerned that certain patients who confront these barriers to in-person care might opt to use the MAVEN Project as a substitute for the care of a local specialist. As explained by one interview participant,
Although no interview participant mentioned concern regarding the impact that using the MAVEN Project as a substitute for needed but challenging-to-access in-person care could have on a patient's quality of care, we identified it as a potential problem that should be explored.
Table 3 summarizes these recommendations.
| Recommendation | Source |
|---|---|
| 1. Consider developing standardized criteria for referrals and conducting collaborative training sessions about referral decisions with on-site staff and volunteers. | RAND |
| 2. Prior to implementing a particular service at each site, write the goal statement for that unique offering that takes into account patient acuity, the “telehealthabilty” of the service line, and the state of local specialty care. | RAND |
| 3. Facilitate more in-person interaction between volunteers and on-site clinicians prior to launching a service line. | Interview participants |
| 4. Consider experimenting with a panel of volunteers in which all specialties or a subset of specialties are available 24/7 for curbside consults via mobile phone. | RAND |
| 5. Instead of offering diverse specialties based on local needs, initially focus on a narrower set of specialties, such as hematology, rheumatology, and cardiology, and develop workflow models for each one. | RAND |
| 6. Encourage clinics that are not already doing so to establish a block of MAVEN Project appointments in which on-site providers are fully dedicated to the MAVEN Project. | RAND |
| 7. In workflow models for direct patient care, consider integrating some time for dedicated provider-to-provider communication. | Interview participants |
| 8. Consider developing a feedback mechanism or process for volunteers to track patients' outcomes and see the results of their work. | Interview participants |
| 9. Request and monitor that volunteers do a certain number of visits per week or month to maintain interest and competency in the program. | RAND |
| 10. Train volunteers on proper conduct in telehealth visits using materials developed by professional associations and telehealth companies. | Interview participants |
| 11. Assess inappropriate use of the MAVEN Project by patients (i.e., frequency with which patients use the MAVEN Project as a substitute for in-person care when it is not appropriate). | RAND |
Our interviews across the three pilot sites suggest strong enthusiasm on the part of volunteer physicians and community health centers in using telehealth to improve access to specialists. We received a great deal of positive feedback on numerous facets of the program. We consistently heard that clinic staff found the volunteers to be personable, patient, and highly skilled. Clinic staff and volunteers were also consistently pleased with the MAVEN Project administrative staff, finding them responsive and helpful. Also, the pilot positively affected patients in a variety of ways, including helping patients to obtain timely in-person specialty care, improving chronic-illness management, and providing reassurance.
Our recommendations focused on improving various aspects of the program from the training of volunteers to clinic workflow and were not directed at a wider policy audience. However, as volunteer programs emerge and mature, additional work is needed to assess the sustainability and impact of these programs and how they align with other telehealth programs serving underserved populations.
As expected in early pilots, many barriers were encountered. Several of these barriers, such as difficulty incorporating telehealth into clinic workflow, are well documented in the telehealth literature and typical of new programs. Further formative development and experimentation will be needed to address these barriers and establish sustainable and scalable processes. Because the demand for such services on the part of community health centers, as well as the supply of physicians interested in volunteering, will continue to grow, we believe that this model has the potential to create substantial value when fully developed.
The research described in this article was sponsored by the California Health Care Foundation and conducted by RAND Health.
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