Cover: Understanding and Measuring Hype Around Emergent Technologies

Understanding and Measuring Hype Around Emergent Technologies

Published Feb 28, 2024

by Swaptik Chowdhury, Timothy Marler

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Inaccurate or excessive hype surrounding emerging technologies can have several negative effects, including poor decisionmaking by both private companies and the U.S. government. The United States needs a comprehensive approach to understanding and assessing public discourse–driven hype surrounding emerging technologies, but current methods for measuring technology hype are insufficient for developing policies to manage it. The authors of this paper describe an approach to analyzing technology hype.

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Funding for this work was provided by gifts from RAND supporters. The research was conducted within RAND Global and Emerging Risks.

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