Method of Evaluation for the Metropolitan Regional Council Telecommunication System

by Daniel J. Alesch, Gerald C. Sumner

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MRC-TV, an experimental, two-way microwave television system intended to serve local governments in the New York-New Jersey-Connecticut metropolitan region, is expected to be operational in the fall of 1972. The evaluation of its impact on intergovernmental communication will comprise two components and be conducted in three phases. The Communication Impact Component will measure changes in quantifiable communication phenomena between the base case, developed in Phase I from interviews and a questionnaire mailed to 1200 public officials in the region, and a similar follow-up survey to be conducted in Phase III. The Management and Technology Component, to be developed mainly in Phases II and III, will assess MRC-TV's operating experience in terms of system design, program content and format, and behavioral and technological factors in order to provide recommendations and guidance both to MRC-TV's operators and to planners of similar systems. It will entail monitoring MRC-TV's operation and will draw on further analysis of data obtained in Phase I.

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