The Workshop and the World

Toward an Assessment of the Children's Television Workshop

by Robert K. Yin

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The Children's Television Workshop now conducts a wide variety of activities, including the domestic and foreign production of television shows, the sponsorship of program-related educational toys and games, and the development of new ventures in cable television and full-length movies. This study addresses the question of evaluating such a diverse set of activities, and concludes that no single evaluation study will be adequate. Instead, CTW and its sponsors should initiate a series of discrete evaluation projects, each focusing on some critical issue, but without necessarily forcing the projects into the same evaluation mold. The study ends by recommending six such projects.

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