Expanding the Use of Commercial and Noncommercial Broadcast Programming on Cable Television Systems

by Leland Johnson

Download

Download eBook for Free

FormatFile SizeNotes
PDF file 2.5 MB

Use Adobe Acrobat Reader version 10 or higher for the best experience.

Purchase

Purchase Print Copy

 FormatList Price Price
Add to Cart Paperback62 pages $15.00 $12.00 20% Web Discount

This study explores the possibilities of taping programs from local commercial and noncommercial stations and repeating them exactly as originally broadcast (including advertising, station identification, etc.) on otherwise empty cable channels at times that would better suit the convenience of cable subscribers. The following examples are examined: (1) use of prime-time programs shown on public broadcasting stations, repeated during the day; (2) use of news and public affairs programs drawn from commercial stations, repeated during prime time; and (3) use of other commercial programs, including entertainment and sports, repeated at later times. The benefits and costs of taping and repeating in accordance with these examples are subject to problems such as copyright arrangements and agreements with labor unions regarding payments of residuals. A pilot test in several markets would be useful to accumulate data showing the attractiveness of various categories of repeat broadcast programming.

This report is part of the RAND Corporation Report series. The report was a product of the RAND Corporation from 1948 to 1993 that represented the principal publication documenting and transmitting RAND's major research findings and final research.

Permission is given to duplicate this electronic document for personal use only, as long as it is unaltered and complete. Copies may not be duplicated for commercial purposes. Unauthorized posting of RAND PDFs to a non-RAND Web site is prohibited. RAND PDFs are protected under copyright law. For information on reprint and linking permissions, please visit the RAND Permissions page.

The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.