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Despite nationwide age restrictions on alcohol consumption, most youth have tried alcohol by the end of high school, and half are current drinkers by that time. Experts theorize that exposure to alcohol advertising, particularly ads whose content may hold special appeal for youth, may contribute to the problem. To assess whether children as young as 9 are affected by beer advertising, a group of RAND researchers surveyed a large sample of Midwestern children in the 4th and 9th grades.

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