CalMHSA: Evaluation of California's Statewide Mental Health Prevention and Early Intervention Initiatives
Jun 13, 2023
This social marketing campaign conducted by the Los Angeles County Department of Mental Health focuses on prevention of and early intervention for mental health challenges, with WeRise events held each spring. Surveys suggest that these efforts reached a racially, culturally, and economically diverse group of county residents, fostered a feeling of support among those exposed to the campaign, and boosted residents' awareness of local resources.
WhyWeRise is a social marketing campaign conducted by the Los Angeles County Department of Mental Health (LACDMH) that is focused on prevention of and early intervention for mental health challenges among county residents. The primary aim of the fall 2020 WhyWeRise campaign was to continue to raise awareness of resources available to support mental health in Los Angeles County, increase perceptions of support, and foster feelings of hope and connection. WhyWeRise includes WeRise events each spring. Because of the coronavirus disease 2019 (COVID-19) pandemic, WeRise events in 2021 were held both online and in person.
LACDMH and the California Mental Health Services Authority commissioned the RAND Corporation to conduct an evaluation of the reach and impact of the fall 2020 WhyWeRise campaign and the 2021 WeRise online events. Surveys found that WhyWeRise successfully reached Los Angeles County residents, especially Hispanic residents and those who are economically and educationally less advantaged. Those whom the campaign materials reached agreed that the materials made them feel that their mental health was important. Los Angeles County residents exposed to the campaign were more likely to be aware of the information and resources offered by LACDMH and to say that LACDMH is available for them if they need help. Those who attended WeRise online events said they felt empowered by the events, connected to community, and hopeful about the future. They also said that they knew where to find mental health resources.