A Matrix of New Media Use Measures and Brief Media Survey
ResearchPublished Mar 19, 2012
There is a lack of available data that address new media use and its potential relationship with adolescent sexual risk behavior and sexual health. The authors developed this matrix of measures as a way of summarizing the state of measurement in this arena and setting the stage for further research efforts. To create the majority of the matrix, they identified a comprehensive set of measures that have been used in prior studies. The measures have been extracted from studies of media use, media effects, and interventions that employ new media to improve sexual health. The matrix includes a catalog of existing measures in the field, as well as information on where existing measures are inadequate and/or do not address the full range of media use or media most likely to predict sexual behavior or health. It also includes a short set of new but as yet untested measures developed by the authors that may be useful when both brevity and broad coverage of content are goals (as in national surveys). The matrix of measures is envisioned as a key step toward identifying measures that assess the types of new media adolescents are using, the frequency of usage, and the purpose of usage, focusing particularly on whether these media contain sexual content and are related to sexual behavior. This work was sponsored by the U.S. Department of Health and Human Services and was developed in RAND Health, a division of the RAND Corporation.
Topics
Document Details
- Copyright: RAND Corporation
- Availability: Web-Only
- Year: 2012
- DOI: https://doi.org/10.7249/TR1172
- Document Number: TR-1172-DHHS
Citation
RAND Style Manual
Chicago Manual of Style
Martino, Steven C., Rebecca L. Collins, and Rebecca Shaw, A Matrix of New Media Use Measures and Brief Media Survey, RAND Corporation, TR-1172-DHHS, 2012. As of October 11, 2024: https://www.rand.org/pubs/technical_reports/TR1172.html
Martino, Steven C., Rebecca L. Collins, and Rebecca Shaw, A Matrix of New Media Use Measures and Brief Media Survey. Santa Monica, CA: RAND Corporation, 2012. https://www.rand.org/pubs/technical_reports/TR1172.html.
The research described in this report was sponsored by the Administration for Children and Families (ACF) and the Office of the Assistant Secretary for Planning and Evaluation (ASPE) within the U.S. Department of Health and Human Services and was conducted in RAND Health, a division of the RAND Corporation.
This publication is part of the RAND technical report series. RAND technical reports, products of RAND from 2003 to 2011, presented research findings on a topic limited in scope or intended for a narrow audience; discussions of the methodology employed in research; literature reviews, survey instruments, modeling exercises, guidelines for practitioners and research professionals, and supporting documentation; and preliminary findings. All RAND technical reports were subject to rigorous peer review to ensure high standards for research quality and objectivity.
This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.
RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.