A Matrix of New Media Use Measures and Brief Media Survey
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There is a lack of available data that address new media use and its potential relationship with adolescent sexual risk behavior and sexual health. The authors developed this matrix of measures as a way of summarizing the state of measurement in this arena and setting the stage for further research efforts. To create the majority of the matrix, they identified a comprehensive set of measures that have been used in prior studies. The measures have been extracted from studies of media use, media effects, and interventions that employ new media to improve sexual health. The matrix includes a catalog of existing measures in the field, as well as information on where existing measures are inadequate and/or do not address the full range of media use or media most likely to predict sexual behavior or health. It also includes a short set of new but as yet untested measures developed by the authors that may be useful when both brevity and broad coverage of content are goals (as in national surveys). The matrix of measures is envisioned as a key step toward identifying measures that assess the types of new media adolescents are using, the frequency of usage, and the purpose of usage, focusing particularly on whether these media contain sexual content and are related to sexual behavior. This work was sponsored by the U.S. Department of Health and Human Services and was developed in RAND Health, a division of the RAND Corporation.