Making a Tough Sell

Options for Promoting Energy Efficiency in New California Homes

by Mark Alan Hanson, Mark A. Bernstein, Jonathan Kulick

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Table of Contents

  • Chapter 1


  • Chapter 2

    The Market for Comfort, Quality and Energy Efficiency in New California Homes

  • Chapter 3

    Effects of Warranty Calls on Builder Profit and Implications for Energy Efficiency

  • Chapter 4

    Opportunities for Selling Energy Efficiency

  • Chapter 5

    Options for Policy Development

  • Appendix 1

    Quality, Comfort, and Energy Efficiency in New Homes - Concepts and Measures

  • Appendix 2

    Review of Consumer Value of Quality, Comfort, and Energy-Efficiency Data Sets

  • Appendix 3

    Review of Warranty-Cell Data Sources

  • Appendix 4

    Interview Questions for Home Builders

This research was prepared for the California Energy Commission and performed within RAND Science and Technology.

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