Military Recruitment


Attracting qualified recruits and the costs associated with essential skills training make military recruitment an ongoing challenge; low recruitment affects, among other things, enlistee counts, unit readiness, and morale. RAND has provided objective evaluations and recommendations that support decisionmakers' efforts to monitor and manage military recruiting, including examinations of demographic groups and communities where recruiting could be more successful.

  • Illustration of a robot analyzing a database of personnel, image by OstapenkoOlena/Getty Images


    Big Data Could Improve Military Recruiting

    Oct 22, 2019

    DoD and the U.S. military services have had some success with data-enabled outreach and recruiting. But they could benefit from expanding their adoption of private-sector approaches. For example, recruiters could better target prospects through the use of personally identifiable information and third-party data.

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    Social Media Helps the Army Connect with Potential Recruits

    Jun 3, 2019

    Social media can be used to raise awareness of the Army among the public, but it's especially important for potential recruits and the adults who might influence them. An analysis of how people are engaging with and the Army's Facebook and Twitter accounts suggests ways the Army could improve its outreach strategy.

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