William Marcellino

Contact Information

Senior Behavioral and Social Scientist; Professor, Pardee RAND Graduate School

Washington Office

Education

Ph.D. in rhetoric, Carnegie Mellon University

One Page Bio

Media Resources

This researcher is available for interviews.

To arrange an interview, contact the RAND Office of Media Relations at (310) 451-6913, or email media@rand.org.

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Overview

Bill Marcellino is a social and behavioral scientist at the RAND Corporation and a professor at the Pardee RAND Graduate School. He was trained as a sociolinguist and corpus linguist. He develops analytic toolsets, including RAND-Lex, RAND's proprietary text analytics suite. Marcellino teaches text analytics methods for big datasets (e.g. social media), as well as qualitative research methods. His research focuses information as a warfighting function, intelligence, behavioral health, counter-violent extremism/terrorism, and social media as a data source. He has also served as a U.S. Marine tank officer and enlisted rifleman. Marcellino received his Ph.D. in rhetoric from Carnegie Mellon University.

Research Focus

Pardee RAND Graduate School Courses

Analyzing Text with Computers

Recent Projects

Sex Offender Behaviors and Risk Factors
Defending Against and Mitigating the Effects of Disinformation
Defining Hazing in the Armed Forces and Identifying Best Preventive Practices and Effective Responses to Hazing
The Role of Social Media in Future Army Operations
Army Contract Analytics Capability Development

Selected Publications

William M. Marcellino, Kim Cragin, Joshua Mendelsohn, Andrew Cady, Madeline Magnuson, and Kathleen Reedy, "Measuring the Popular Resonance of Daesh’s Propaganda," Journal of Strategic Security, 10(1), 2017

William M. Marcellino, "Talk like a Marine: USMC linguistic acculturation and civil-military argument," Discourse Studies, 16(3), 2014

William M. Marcellino, "Revisioning Strategic Communication Through Rhetoric & Discourse Analysis," Joint Forces Quarterly, (76), 2016

Christopher Paul & William M. Marcellino, Dominating Duffer’s Domain: Lessons for the 21st Century Information Operations Practitioner, RAND Corporation (RR-1166), 2016

Kavanagh, Jennifer, William Marcellino, Jonathan S. Blake, Shawn Smith, Steven Davenport, and Mahlet G. Tebeka,, News in a Digital Age: Comparing the Presentation of News Information over Time and Across Media Platforms., RAND Corporation, (RR-2960), 2019

Marcellino, William, Smith, Meagan, Paul, Christopher, & Skrabala, Lauren., Monitoring Social Media: Lessons Learned for Future Department of Defense Social Media analysis in Support of Information Operations, RAND Corporation (RR-1742)

Commentary

'Star Trek' at 50: How the TV Series Inspired a Boy to Become a Scientist
William Marcellino discusses how “Star Trek” convinced him at an early age that science and the advancement of human knowledge could make the world a better place.
Aug 26, 2016 Los Angeles Times

Publications

Research Brief
Will to Fight: Returning to the Human Fundamentals of War
This brief argues for the importance of improving our understanding of what influences will to fight, and it describes two models for doing so: one for analyzing a military unit's will to fight, and one for analyzing a nation's will to fight.
Sep 13, 2019
Research Brief
Facts Versus Opinions: How the Style and Language of News Presentation Is Changing in the Digital Age
This brief describes results of a study focused on changes in news presentation over time and across platforms, finding a general shift from objective event-based reporting to reporting that relies more heavily on argumentation and advocacy.
May 14, 2019
Report
News in a Digital Age: Comparing the Presentation of News Information over Time and Across Media Platforms
This report presents a quantitative assessment of how news presentation has changed over time and how it varies across platforms from more-objective event- and context-based reporting to more-subjective reporting that includes more emotional appeals.
May 14, 2019
Research Brief
Evaluating Los Angeles County's Mental Health Community Engagement Campaign
In order to evaluate how well a Los Angeles County mental health campaign met its goals, RAND conducted an in-person survey of event attendees, a social media analysis, and a web-based survey of a broader population of Los Angeles youth.
Nov 14, 2018
Report
Evaluation of Los Angeles County's Mental Health Community Engagement Campaign
To evaluate how well a Los Angeles County mental health campaign met its goals, RAND conducted an in-person survey of event attendees, a social media analysis, and a web-based survey of a broader population of Los Angeles youth.
Nov 14, 2018
Journal Article
Journal Article
Social Media in Africa: A Double-Edged Sword for Security and Development: Research Brief
The United Nations Development Programme commissioned RAND Europe to explore social media use and its links to online radicalisation in Africa. The study analysed the social media use of three Islamist terrorist groups across seven countries.
Nov 5, 2018
Journal Article
Journal Article
Social Media in Africa: A Double-Edged Sword for Security and Development
The United Nations Development Programme commissioned RAND Europe to explore social media use and its links to online radicalisation in Africa. The study analysed the social media use of three Islamist terrorist groups across seven countries.
Nov 5, 2018
Journal Article
Journal Article
Social Media in Africa: A Double-Edged Sword for Security and Development
The United Nations Development Programme commissioned RAND Europe to explore social media use and its links to online radicalisation in Africa. The study analysed the social media use of three Islamist terrorist groups across seven countries.
Nov 5, 2018
Journal Article
Journal Article
Social Media in Africa: A Double-Edged Sword for Security and Development: Technical Annex
An annex of supporting information for the report, containing thematic content in relation to the countries examined and the three case study terrorist groups analysed, alongside content relating to the Twitter data analysis and interviews conducted.
Nov 5, 2018
Report
Will to Fight: Analyzing, Modeling, and Simulating the Will to Fight of Military Units
This report defines and describes will to fight and provides a model of unit will to fight that can be applied to ground combat units of any scale. It also provides a theoretical basis for adding will to fight to military war gaming.
Sep 20, 2018
Report
Russian Social Media Influence: Understanding Russian Propaganda in Eastern Europe
Researchers analyzed Russian social media data and conducted interviews with regional and security experts to understand the critical ingredients to countering Russia's propaganda campaign against former Soviet states.
Apr 12, 2018
Report
Report
Air Force Sexual Assault Situations, Settings, and Offender Behaviors
To assist Air Force efforts to prevent and respond to sexual assault, this report focuses on providing a better understanding of sexual assaults committed by airmen, including suspect characteristics and behaviors and risky situations and settings.
Apr 10, 2018
Report
Monitoring Social Media: Lessons for Future Department of Defense Social Media Analysis in Support of Information Operations
To support the U.S. Department of Defense in expanding its capacity for social media analysis, this report reviews the analytic approaches that will be most valuable for information operations and considerations for implementation.
Jun 14, 2017
Report
Report
Dominating Duffer's Domain: Lessons for the U.S. Marine Corps Information Operations Practitioner
To support the U.S. Marine Corps and its curriculum for information operations personnel, RAND has adapted the premise of the military classic The Defence of Duffer's Drift for a modern-day audience of Marine Corps officers.
Apr 20, 2017
Report
Report
Dominating Duffer's Domain: Lessons for the U.S. Army Information Operations Practitioner
Adapting the format of military classic, The Defence of Duffer's Drift, this report analyzes alternative courses of action in the same hypothetical mission in order to derive lessons about integrating information operations into operational planning.
Apr 20, 2017
Journal Article
Journal Article
Detecting Changes in Newspaper Reporting of Suicide After a Statewide Social Marketing Campaign
In conclusion and similar to many past evaluations, we find no evidence that the KTS campaign was effective in changing the way in which suicides are reported on in California had any effect.
Apr 4, 2017
Report
Considerations for Integrating Women into Closed Occupations in U.S. Special Operations Forces
This report assesses challenges for unit cohesion from integrating women into special operations forces and provides analytical support for validating occupational standards for positions controlled by U.S. Special Operations Command.
Dec 16, 2015
Report
Hazing in the U.S. Armed Forces: Recommendations for Hazing Prevention Policy and Practice
This report addresses ways to improve the armed forces' definition of hazing, the effects of and motivations for hazing, how the armed forces can prevent and respond to hazing, and how the armed forces can improve the tracking of hazing incidents.
Aug 11, 2015
Journal Article
Journal Article
Revisioning Strategic Communication Through Rhetoric and Discourse Analysis
Strategic communication can be made more conceptually robust and draw on a more powerful and useful suite of tools and methods by borrowing from two language-focused disciplines: rhetoric and discourse analysis.
Feb 18, 2015
Journal Article
Journal Article
Talk Like a Marine: USMC Linguistic Acculturation and Civil–military Argument
This study examines the relationship between US Marine discourse and civil–military public argument.
2014
Journal Article
Journal Article
"I Don't Think I Would Have Recovered": A Personal and Sociocultural Study of Resilience Among U. S. Marines
USMC resilience training should focus on skills and concepts needed to resolve challenges to values in the lives of Marines. Technical-medical interventions should be reserved for clinical populations.
2014