William Marcellino

Photo of William Marcellino
Senior Behavioral and Social Scientist; Professor, Pardee RAND Graduate School
Washington Office


Ph.D. in rhetoric, Carnegie Mellon University

Media Resources

This researcher is available for interviews.

To arrange an interview, contact the RAND Office of Media Relations at (310) 451-6913, or email media@rand.org.

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Bill Marcellino is a social and behavioral scientist at the RAND Corporation and a professor at the Pardee RAND Graduate School. He was trained as a sociolinguist and corpus linguist. He develops analytic toolsets, including RAND-Lex, RAND's proprietary text analytics suite. Marcellino teaches text analytics methods for big datasets (e.g. social media), as well as qualitative research methods. His research focuses information as a warfighting function, intelligence, behavioral health, counter-violent extremism/terrorism, and social media as a data source. He has also served as a U.S. Marine tank officer and enlisted rifleman. Marcellino received his Ph.D. in rhetoric from Carnegie Mellon University.

Pardee RAND Graduate School Courses

Recent Projects

  • Sex Offender Behaviors and Risk Factors
  • Defending Against and Mitigating the Effects of Disinformation
  • Defining Hazing in the Armed Forces and Identifying Best Preventive Practices and Effective Responses to Hazing
  • The Role of Social Media in Future Army Operations
  • Army Contract Analytics Capability Development

Selected Publications

William M. Marcellino, Kim Cragin, Joshua Mendelsohn, Andrew Cady, Madeline Magnuson, and Kathleen Reedy, "Measuring the Popular Resonance of Daesh’s Propaganda," Journal of Strategic Security, 10(1), 2017

William M. Marcellino, "Talk like a Marine: USMC linguistic acculturation and civil-military argument," Discourse Studies, 16(3), 2014

William M. Marcellino, "Revisioning Strategic Communication Through Rhetoric & Discourse Analysis," Joint Forces Quarterly, (76), 2016

Christopher Paul & William M. Marcellino, Dominating Duffer’s Domain: Lessons for the 21st Century Information Operations Practitioner, RAND Corporation (RR-1166), 2016

Kavanagh, Jennifer, William Marcellino, Jonathan S. Blake, Shawn Smith, Steven Davenport, and Mahlet G. Tebeka,, News in a Digital Age: Comparing the Presentation of News Information over Time and Across Media Platforms., RAND Corporation, (RR-2960), 2019

Marcellino, William, Smith, Meagan, Paul, Christopher, & Skrabala, Lauren., Monitoring Social Media: Lessons Learned for Future Department of Defense Social Media analysis in Support of Information Operations, RAND Corporation (RR-1742)