Content Analysis of Words in Brief Descriptions
How Fathers and Mothers Describe Their Children
Published In: In De Munck VC, Sobo EJ, Using Methods In the Field (Walnut Creek, CA: Sage Publications, 1998), Chapter 3, p. 57-68
Posted on RAND.org on December 31, 1997
In this chapter, the authors describe their application of word-counting techniques to understand the perceptions and attitudes of American parents toward their adolescent children as revealed in written responses to a follow-up survey in the Family Lifestyles Project. They report that the simple word-counting techniques, which are relatively bias free, can help researchers concentrate often-confusing data into a more manageable form and. The techniques can be used for exploring central themes and for systematically comparing within and across groups.