In order to devise evidence-informed strategies for suppressing heroin and cocaine distribution and sales in Europe, it is important to know how this distribution works in practice, including the incentives and constraints of those involved. This chapter considers how drug dealers develop their business activity, the motivations of and limitations on those profiting from the trade in cocaine and heroin in Italy. In order to do so, we focus on existing studies and primary interviews with those involved in the drug trade. The focus is on both business strategies and the revenues and profits generated by the trade.
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