On Strategic Communications Today

Enhancing US Efforts to Inform, Influence, and Persuade

Christopher Paul

ResearchPosted on rand.org Dec 14, 2016Published in: Parameters, v. 46, no. 3, Autumn 2016, p. 87-97

Capabilities to inform, influence, and persuade are necessary both for national security success and as a cost-effective toolset relative to physical military power. This article discusses shortfalls and deficiencies in this area, and concludes with recommendations to increase resources for manning and tools for informing, influencing, and persuading, as well as efforts to inculcate "communication mindedness" in commanders and senior leaders.

Read More

Topics

Document Details

  • Copyright: Public Domain
  • Publisher: US Army War College
  • Availability: Non-RAND
  • Year: 2016
  • Pages: 11
  • DOI: https://doi.org/10.7249/pubs
  • Document Number: EP-66761

Research conducted by

This publication is part of the RAND external publication series. Many RAND studies are published in peer-reviewed scholarly journals, as chapters in commercial books, or as documents published by other organizations.

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.