On Strategic Communications Today

Enhancing US Efforts to Inform, Influence, and Persuade

Published in: Parameters, v. 46, no. 3, Autumn 2016, p. 87-97

Posted on RAND.org on December 14, 2016

by Christopher Paul

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Capabilities to inform, influence, and persuade are necessary both for national security success and as a cost-effective toolset relative to physical military power. This article discusses shortfalls and deficiencies in this area, and concludes with recommendations to increase resources for manning and tools for informing, influencing, and persuading, as well as efforts to inculcate "communication mindedness" in commanders and senior leaders.

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