Cover: Pricing and Markets

Pricing and Markets

U.S. and Japanese Responses to Currency Fluctuations

Published 1994

by Julia F. Lowell, Loren Yager

Purchase Print Copy

 Format Price
Add to Cart Paperback89 pages $13.00

This study examines the pricing strategies of Japanese and U.S. firms in response to the sharp movements in the yen/dollar exchange rate in the 1980s. Export/domestic wholesale price ratios at the industry level are examined as a measure of firms' ability to "price discriminate" between national markets when faced with changes in exchange rates or domestic production conditions. A formal model of an exporting firm is used to assess the importance of exchange rate movements as opposed to other factors in determining pricing behavior.

This report is part of the RAND monograph report series. The monograph/report was a product of RAND from 1993 to 2003. RAND monograph/reports presented major research findings that addressed the challenges facing the public and private sectors. They included executive summaries, technical documentation, and synthesis pieces.

This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.