Demographics

A Casebook for Business and Government

Edited by Hallie Kintner, Thomas Merrick, Peter A. Morrison, Paul Voss

ResearchPublished 1997

This is a collection of 20 case studies prepared by a group of demographers; professors of economics, sociology, population studies, business, and marketing; and research analysts interested in understanding a world of changing demographics. Because the study of demography is becoming increasingly important to a growing number of professionals and decisionmakers in business and government, these case studies were written to address how the science of demography is being applied to real-world problems. Written in nontechnical language and presented in a classroom-tested format, this easy-to-use guidebook covers applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.

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Kintner, Hallie, Thomas Merrick, Peter A. Morrison, and Paul Voss, eds., Demographics: A Casebook for Business and Government. Santa Monica, CA: RAND Corporation, 1997. https://www.rand.org/pubs/monograph_reports/MR904.html.
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