Download eBook for Free

FormatFile SizeNotes
PDF file 0.2 MB

Use Adobe Acrobat Reader version 10 or higher for the best experience.


Purchase Print Copy

 Format Price
Add to Cart Paperback34 pages $20.00

The authors propose a new approach to conceptualizing and conducting public diplomacy, defined as a process of informing and convincing foreign publics, especially those in the Muslim world, that the ideals Americans cherish — such as pluralism, freedom, women's rights, and democracy — are fundamental human values that will resonate in their own countries. The approach they propose sharply differentiates public diplomacy from the marketing of commercial goods and services, focusing instead on the central roles of constituencies and adversaries in public diplomacy. Associated with this consideration are two questions rarely addressed in most discussions of public diplomacy:

  1. Should the U.S. government be the only, or even the main, transmitter of public diplomacy's content, rather than sharing this function with such other potential transmitters as nongovernmental (nonprofit) organizations and responsible business, labor, and academic entities?
  2. Should public diplomacy transmissions and transactions be viewed and conducted to encourage dialogue or "multilogue" (for example, through call-in shows, debates, and structured "cross fires"), rather than as a monologue through one-way transmission by the United States?

This research in the public interest was supported by RAND, using discretionary funds made possible by the generosity of RAND's donors and the fees earned on client-funded research.

This report is part of the RAND occasional paper series. RAND occasional papers may include an informed perspective on a timely policy issue, a discussion of new research methodologies, essays, a paper presented at a conference, or a summary of work in progress. All RAND occasional papers undergo rigorous peer review to help ensure that they meet high standards for research quality and objectivity.

This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.