Survey instruments requiring rating and ranking tasks were administered to respondents in five populations (N=2058) to study the value placed on health. Correlations among ratings confirmed groups of items hypothesized to measure values placed on physical, mental, and social health and identified a fourth dimension pertaining to value of health behavior. Studies based on ranking tasks yielded a method for estimating the value of health in relation to other personal values (e.g., accomplishment, exciting life) and identified three very general dimensions of value orientation. Ranks assigned to health and other personal values were less reliable for respondents from general populations than university students. Despite limited measurement precision, noteworthy differences in health values were observed among the five populations and between sociodemographic groups within populations. Health tended to be valued more by women, and by older, less educated, and poorer respondents.
This report is part of the RAND Corporation Paper series. The paper was a product of the RAND Corporation from 1948 to 2003 that captured speeches, memorials, and derivative research, usually prepared on authors' own time and meant to be the scholarly or scientific contribution of individual authors to their professional fields. Papers were less formal than reports and did not require rigorous peer review.
This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.
The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.