Discusses the community organization, promotion, political pressure, franchising, funding, equipment, and user training necessary for public access channels to be effective. The FCC requires new cable systems in the top 100 markets to provide one such channel and make it available to citizens and groups on a first-come, first-served, nondiscriminatory basis. Budding cable producers will be easy to attract; the challenge is to reach people working on community problems and demonstrate that access can promote their work. The report describes several successful examples in Canada and the United States. With strong support, access can become part of a genuine urban communication system, an instrument for social change, and an outlet for a realistic image of life that ordinary TV cannot offer.
This report is part of the RAND Corporation Report series. The report was a product of the RAND Corporation from 1948 to 1993 that represented the principal publication documenting and transmitting RAND's major research findings and final research.
This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.
The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.