Cable Television

A Handbook for Decisionmaking

Walter S. Baer

ResearchPublished 1973

A guide for local officials and citizens concerned with cable development in their communities. Discusses the technology, economics, ownership, regulation, and uses of cable, emphasizing the programming and services cable can provide. Contains checklists for use in planning and drafting the franchise, exploring ownership options, selecting the franchisee, regulating the system, organizing for public access, and managing public services on cable. Discusses the FCC rules issued in 1972 requiring cable systems in the 100 largest television markets to provide at least 20 channels, a capacity for two-way services, leased channels, and channels for public access, education, and municipal services. Although urban cable systems are unlikely to be highly profitable in this decade, cities often are under great pressure to issue franchises prematurely. Since cable TV may equal the automobile and the telephone as a powerful social force, individuals and interest groups in the community should have a voice in decisionmaking.

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Document Details

  • Copyright: RAND Corporation
  • Availability: Available
  • Year: 1973
  • Print Format: Paperback
  • Paperback Pages: 248
  • Paperback Price: $40.00
  • Document Number: R-1133-NSF

Citation

RAND Style Manual
Baer, Walter S., Cable Television: A Handbook for Decisionmaking, RAND Corporation, R-1133-NSF, 1973. As of September 18, 2024: https://www.rand.org/pubs/reports/R1133.html
Chicago Manual of Style
Baer, Walter S., Cable Television: A Handbook for Decisionmaking. Santa Monica, CA: RAND Corporation, 1973. https://www.rand.org/pubs/reports/R1133.html. Also available in print form.
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