Preferences for Multi-Attributed Alternatives

H. Raiffa

ResearchPublished 1969

A presentation of several techniques for assessing the utility of complex alternatives. Study is made of the problem in which each alternative can be described by a series of attributes which are interdependent in various ways. Each alternative or consequence is described by a sequence of numbers or numeraires, with the [i]th number interpreted as its score or performance on the [i]th attribute. A hierarchical structuring procedure for obtaining a relevant list of attributes is described and examples are given from Northeast Corridor transportation problems and from medical treatment problems. (See also RM-5865, RM-5877.)

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Raiffa, H., Preferences for Multi-Attributed Alternatives. Santa Monica, CA: RAND Corporation, 1969. https://www.rand.org/pubs/research_memoranda/RM5868.html.
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