Understanding the views of organisational and community leaders on the factors that most affect quality of life in Greater Cambridge
ResearchPublished Mar 1, 2022
This study aim was to understand the views of organisational and community leaders on the factors that most affect quality of life (QOL) in Greater Cambridge. Personal relationships, health and well-being were found to be key factors affecting QOL in Greater Cambridge. The COVID-19 pandemic has primarily negatively impacted overall QOL in Greater Cambridge and affected views on some of the key factors affecting QOL in the area.
ResearchPublished Mar 1, 2022
Measures of Quality of Life (QOL) have become an increasingly vital tool to inform local decision making, particularly around maximising the QOL of those living and working in local areas and stimulating prosperity and economic growth locally. Despite this, bespoke local QOL measures or research to understand QOL in specific local areas in the UK are less common. Within this context, this study's overall aim was to understand the views of organisational and community leaders on the factors that most affect QOL in Greater Cambridge—one such area where no local QOL measure or mechanism for monitoring QOL over time exists. Organisational and community leaders were engaged in this research through a survey and interviews. The insights garnered from this population provide a valuable starting point for understanding the views of different organisations and communities in Greater Cambridge on the factors affecting QOL in the area. For example, personal relationships, health and well-being were found to be key factors affecting QOL in Greater Cambridge. Moreover, the COVID-19 pandemic has primarily negatively impacted overall QOL in Greater Cambridge and affected views on some of the key factors affecting QOL in the area; some factors (e.g. sense of community in the local area) were deemed more important in affecting overall QOL during the pandemic, while others were deemed less important (e.g. how councils run things, traffic). The research also pointed to the need to regularly monitor QOL in the area through a Greater Cambridge QOL measure.
This research was prepared for Cambridge Ahead and conducted by RAND Europe.
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