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RAND Europe was asked to conduct an evidence-based ex ante impact assessment of a proposed Communication on alcohol policy, with a focus on economic impacts. The European Commission intends to create a comprehensive alcohol policy to combat the harmful effects of alcohol use in the European Union, especially with respect to the young. DG Health and Consumer Protection is designing a Communication on alcohol policy that will give shape to this comprehensive policy. The proposed policy aims to reduce the harmful impacts of alcohol use, while preserving its beneficial economic and social value added. As with all major policy and expenditure proposals, this Communication requires an evidence-based ex ante impact assessment.

Table of Contents

  • Chapter One


  • Chapter Two

    The problem of alcohol consumption

  • Chapter Three

    The economic importance of the alcohol industry

  • Chapter Four

    Conceptual approach

  • Chapter Five

    Assessing the impacts of alcohol policy

  • Chapter Six

    Comparing the policy options

  • Chapter Seven

    Monitoring and evaluation

  • Chapter Eight


  • Appendix One

    Assessment of effectiveness and cost-effectiveness of policies

Research conducted by

The research described in this report was prepared for the European Commission and was conducted by RAND Europe.

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