Placing Antismoking Graphic Warning Posters at Retail Point-of-Sale Locations Increases Some Adolescents' Susceptibility to Future Smoking

Published in: Nicotine & Tobacco Research [Epub December 2017], ntx239. doi: 10.1093/ntr/ntx239

Posted on RAND.org on February 13, 2018

by William G. Shadel, Steven Martino, Claude Messan Setodji, Michael Stephen Dunbar, Daniela Kusuke, Serafina Lanna, Amanda Meyer

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Access further information on this document at Nicotine & Tobacco Research [Epub December 2017]

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Methods

The study was conducted in the RAND StoreLab, a life-sized replica of a convenience store that was developed to experimentally evaluate how changing aspects of tobacco advertising displays in retail POS environments influence tobacco use risk and behavior during simulated shopping experiences. In this study, 441 adolescents were randomized to one of the four conditions in a 2 (graphic antismoking poster placed near the tobacco power wall: no, yes) × 2 (graphic antismoking poster placed near the cash register: no, yes) experimental design. The outcome of interest was susceptibility to future cigarette smoking.

Results

The addition of antismoking posters at POS led to a significant increase in future smoking susceptibility among those adolescents who already were at high risk for smoking in the future (p < .045). The introduction of graphic antismoking posters had no impact on committed never smokers, regardless of poster location; never smokers' susceptibility to future smoking was uniformly low across experimental conditions.

Conclusions

Introducing graphic antismoking posters at POS may have the unintended effect of further increasing cigarette smoking susceptibility among adolescents already at risk.

Research conducted by

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