Europe, Competing

Market Prospects, Business Needs and Technological Trends for Virtual, Smart Organisations in Europe

Caroline S. Wagner, Maarten Botterman, Erik Feijen, Lars Schmidt, Steve Simmons, Christian van't Hof, Jonas Svava Iverson, Leander van Laerhoven

ResearchPublished Oct 29, 2004

Cover: Europe, Competing
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The information and communication revolution has shifted the landscape on which business operates. With the current speed of change uncertainties multiply and the competitive landscape becomes increasingly complex. Out of the marriage of global markets, ICT, and competitiveness, the so-called virtual, smart organisation (VSO) has emerged. The VSO builds a network based on the best use of information technologies. This includes the use of the Internet for bidding, ordering, and tracking product, for monitoring service delivery, and checking on consumer satisfaction. It also includes the application of software and data management for internal corporate operations that free up human capital to focus on creative, innovation solutions to business problems. In order to better understand business-to-business VSO operations in Europe, this report presents the results of expert interviews and case studies to explore why and how organisations “go smart” and/or “virtual,” and what role government could play in creating a more favourable environment to enable competitiveness.

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Document Details

  • Copyright: RAND Corporation
  • Availability: Web-Only
  • Year: 2004
  • Pages: 99
  • Document Number: MG-195-EC

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RAND Style Manual
Wagner, Caroline S., Maarten Botterman, Erik Feijen, Lars Schmidt, Steve Simmons, Christian van't Hof, Jonas Svava Iverson, and Leander van Laerhoven, Europe, Competing: Market Prospects, Business Needs and Technological Trends for Virtual, Smart Organisations in Europe, RAND Corporation, MG-195-EC, 2004. As of September 11, 2024: https://www.rand.org/pubs/monographs/MG195.html
Chicago Manual of Style
Wagner, Caroline S., Maarten Botterman, Erik Feijen, Lars Schmidt, Steve Simmons, Christian van't Hof, Jonas Svava Iverson, and Leander van Laerhoven, Europe, Competing: Market Prospects, Business Needs and Technological Trends for Virtual, Smart Organisations in Europe. Santa Monica, CA: RAND Corporation, 2004. https://www.rand.org/pubs/monographs/MG195.html.
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The research described in this report was conducted by RAND Europe in collaboration with the Danish Technology Institute and Addico Cornix, UK.

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