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Implementing Purchasing and Supply Chain Management

Best Practices in Market Research

by Nancy Nicosia, Nancy Young Moore

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The U.S. Air Force plans to improve procurement through the implementation of additional purchasing and supply chain management practices. To emulate the success of commercial enterprises, the Air Force is establishing commodity councils to develop proactive, enterprise-wide strategies for purchasing key Air Force goods and services. This monograph helps the commodity councils approach the market research task. This monograph is organized around the process for conducting market research. It begins with background information, proceeds through the how-to steps for conducting market research, and ends with recommendations for next steps. The authors highlight lessons learned from both a literature review and from interviews with personnel at leading commercial enterprises.

Table of Contents

  • Chapter One

    Introduction

  • Chapter Two

    Focus Market Research Resources and Efforts Where They Are Most Needed

  • Chapter Three

    Analyze the Industry

  • Chapter Four

    Identify Potential Suppliers

  • Chapter Five

    Evaluate Potential Suppliers

  • Chapter Six

    Manage the Supply Base

  • Chapter Seven

    Putting It All Together: Current Air Force Market Research and Next Steps

  • Appendix A

    Interview Protocol

  • Appendix B

    The Sourcing Strategy

  • Appendix C

    Internet Sources of Information

  • Appendix D

    Sources for Researching Financial Status

  • Appendix E

    Supplier Evaluation Tools

Research conducted by

The research reported here was sponsored by the United States Air Force and conducted by RAND Project AIR FORCE.

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