Cover: Whither Strategic Communication?

Whither Strategic Communication?

A Survey of Current Proposals and Recommendations

Published Feb 13, 2009

by Christopher Paul


Download eBook for Free

Full Document

FormatFile SizeNotes
PDF file 0.2 MB

Use Adobe Acrobat Reader version 10 or higher for the best experience.

Summary Only

FormatFile SizeNotes
PDF file 0.1 MB

Use Adobe Acrobat Reader version 10 or higher for the best experience.


Purchase Print Copy

 Format Price
Add to Cart Paperback32 pages $20.00

U.S. strategic communication and public diplomacy have been the targets of scathing criticism and proposals for overhaul since shortly after September 11, 2001. Proposals and recommendations abound, but many reform efforts have stumbled or have been plagued by false starts. Further contributing to this problem are the differences in terminology and approaches between the U.S. Department of State and U.S. Department of Defense, the two agencies with primary responsibility in this area. With the need for reform persisting and interest in this area continuing to grow, RAND elected to conduct a survey of existing reform and improvement proposals. The subsequent literature review and interviews with subject-matter experts exposed four core themes in these recommendations: a call for “leadership,” demand for increased resources for strategic communication and public diplomacy, a call for a clear definition of an overall strategy, and the need for better coordination and organizational changes (or additions). The survey also includes a detailed discussion of several frequently appearing recommendations, including revised legislation, leveraging the private sector, the adoption of enterprise-level or whole-of-government solutions, better use of research, a greater focus on measurement, increased use of technology, training and education improvements, a quadrennial review of strategic communication and public diplomacy, and a review of international broadcasting.

This report results from the RAND Corporation's continuing program of self-initiated independent research.

This report is part of the RAND occasional paper series. RAND occasional papers may include an informed perspective on a timely policy issue, a discussion of new research methodologies, essays, a paper presented at a conference, or a summary of work in progress. All RAND occasional papers undergo rigorous peer review to help ensure that they meet high standards for research quality and objectivity.

This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.