Channeling Health
A Review of the Evaluation of Televised Health Campaigns
ResearchPublished 1978
Reviews efforts to assess the effectiveness of television programs on changing health behaviors. The relatively limited literature to date has featured primarily correlational studies which permitted no causal conclusions. The few experimental studies available present a mixed picture. Numerous methodologic problems beset any effort at assessment of effectiveness. Perhaps the greatest difficulty is using a design that permits true experimental manipulation on a relevant sample without contamination. The several methodologic problems and some potential means of surmounting them are discussed.
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Document Details
- Copyright: RAND Corporation
- Availability: Available
- Year: 1978
- Print Format: Paperback
- Paperback Pages: 47
- Paperback Price: $23.00
- Document Number: P-6262
Citation
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Lau, Richard R., Robert L. Kane, Sandra H. Berry, John E. Ware, and Douglas Roy, Channeling Health: A Review of the Evaluation of Televised Health Campaigns, RAND Corporation, P-6262, 1978. As of September 12, 2024: https://www.rand.org/pubs/papers/P6262.html
Lau, Richard R., Robert L. Kane, Sandra H. Berry, John E. Ware, and Douglas Roy, Channeling Health: A Review of the Evaluation of Televised Health Campaigns. Santa Monica, CA: RAND Corporation, 1978. https://www.rand.org/pubs/papers/P6262.html. Also available in print form.
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