Television and Human Behavior

A Guide to the Pertinent Scientific Literature

by George A. Comstock, Marilyn Fisher Freemon


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One of three reports collating research on the effects of television on human behavior. This volume contains a master bibliography of over 2,300 items selected for current scientific relevance, each of which is described by key words. In addition, the citations are also arranged into eleven specialized reference lists: (1) television's messages; (2) audience behavior — viewing, attitudes, and preferences; (3) behavioral concomitants of television; (4) television and children and youth; (5) television and four publics — women, minorities, the poor, and the elderly; (6) television and decisionmaking about politics and purchases; (7) television and psychological processes; (8) communicator behavior, (9) alternative methodologies for studying television and human behavior; (10) theory, review, and the agenda for research; and (11) current research. The collection includes a wide range of unpublished papers, special reports, items "in press" or with 1974 and 1975 dates, and about 50 citations referring to research "in progress." (For critical annotations of 450 selected items, see R-1747; for more detailed discussion of present and future research, see R-1748.)

This report is part of the RAND Corporation Report series. The report was a product of the RAND Corporation from 1948 to 1993 that represented the principal publication documenting and transmitting RAND's major research findings and final research.

The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.