Television and Human Behavior

The Research Horizon, Future and Present

by George A. Comstock, G. Lindsey, Marilyn Fisher Freemon

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One of three reports collating research on the effects of television on human behavior. This volume describes current research activity in the field and reports on some of the factors that are likely to influence future research. It analyzes the priorities held by the scientific community in regard to research on television and human behavior, considers perspectives that are likely to influence such research, and discusses the implications of the desire of many social scientists to make such research more relevant to television policy and decisionmaking. Descriptions are presented of about 50 projects that are currently in progress, along with an annotated bibliography of current publications. (See also R-1746, R-1747.)

This report is part of the RAND Corporation Report series. The report was a product of the RAND Corporation from 1948 to 1993 that represented the principal publication documenting and transmitting RAND's major research findings and final research.

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