Dec 11, 2018
Consumption of alcohol is part of the experience of watching major international football events for fans in many parts of the world (Lee Ludvigsen 2018; Wong & Chadwick 2017; Dart 2009). Indeed, there is a long-standing relationship between international football and the alcoholic beverage industry: Heineken has been an official sponsor of the UEFA Champions League since 1994 (Faw 2017) and Budweiser has been one of the main sponsors of the FIFA World Cup. FIFA General Secretary J&eacure;rôe;me Valcke stated in the run-up to the 2012 World Cup: 'Alcoholic drinks are part of the FIFA World Cup, so we're going to have them' (Cording 2018).
Alcohol is recognised as a factor that may contribute to antisocial and violent behaviour at football matches although the causal relationship remains unclear (the evidence on this point is reviewed in Strang et al. (2018), a separate report produced as part of this project for Qatar University). Organisers of major football events are faced with the challenge of delivering an experience that meets spectators' expectations while ensuring a healthy and safe environment for all.
As part of its objective to review evidence on alcohol and international football, this case study focuses in particular on: