The European Alcohol and Health Forum was launched in June 2007 following the adoption by the European Commission in October 2006 of the EU strategy to reduce alcohol-related harm. It began as a stakeholder platform of 50 founding members from production and sales organisations, media and advertising organisations, NGOs that work to limit alcohol-related harm, research organisations, professional bodies and others. Membership of the Forum is voluntary and members are expected to commit formally and publicly to concrete actions to reduce alcohol-related harm. These concrete actions are referred to as 'commitments'. Each commitment must be put in writing in a standardised commitment form, which also includes monitoring information. Such information includes details of the objectives of the commitments, resources allocated to them and outputs produced, as well as dissemination of the results of the commitments alongside other information.
The research described in this report was prepared for the European Commission Directorate General for Health and Consumers (DG SANCO) and was conducted by RAND Europe.
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