The Changing Nature of Entrepreneurship in the United States
Evidence from Shopify
Published Jul 31, 2024
Evidence from Shopify
Published Jul 31, 2024
This paper uses data from Shopify to provide insight into the growing space of entrepreneurs using online platforms in the United States. Both Black and female entrepreneurs are overrepresented on the Shopify platform, and a sizable share of businesses experience initial growth. Minority owners report valuing supports associated with the platform more than nonminority owners, but also face more challenges, particularly around financing.
The research described in this report was funded by the Ewing Marion Kauffman Foundation and conducted by the RAND Lowy Family Middle-Class Pathways Center within RAND Education and Labor.
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