Exploring the Effect of the Diffusion of Geo-Targeted Emergency Alerts
The Application of Agent-Based Modeling to Understanding the Spread of Messages from the Wireless Emergency Alerts System
Published in: Exploring the Effect of the Diffusion of Geo-Targeted Emergency Alerts: The Application of Agent-Based Modeling to Understanding the Spread of Messages from the Wireless Emergency Alerts System (Washington, D.C.: Department of Homeland Security Science and Technology, July 2015)
Posted on RAND.org on November 23, 2015
This report answers three main questions 1) how does the interaction of geo-targeting and message-diffusion behavior affect the overall effectiveness of alerting 2) how do the effects of both geo-targeting and message diffusion vary for emergencies (and therefore alerting requirements) of different geographic sizes and 3) how does the interaction of geo-targeting and message diffusion affect the ability to use sophisticated alerting strategies, such as staging in time or delivering different emergency instructions to populations in different areas of risk?
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