Encouraging Recruiter Achievement

A Recent History of Military Recruiter Incentive Programs

by Carole Oken, Beth J. Asch


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Planners and policymakers concerned with recruiting have seen indications of increased difficulty in meeting recruiting goals. To examine this potential problem, the report reviews, in considerable detail, service by service, the evolution of recruiter incentive plans over the last 15 to 20 years, describing how these plans have changed over time. There is a great deal of variation in incentive plans across services, possibly due to such causes as service culture or changes associated with the drawdown. This variety suggests that the services have been struggling over time to find the best incentive plans to fit their needs.

Table of Contents

  • Chapter 1


  • Chapter 2


  • Chapter 3


  • Chapter 4

    Air Force

  • Chapter 5

    Marine Corps

  • Chapter 6


  • Appendix A

    Army Incentive Award Points

  • Appendix B

    Navy Recruiting Command Competition System Formulas for Calculating Points

  • Appendix C

    Navy Recruiting Command Recruiter Advancement Through Excellence (Rate) Promotion Formula Tables for Districts and Zones

  • Appendix D

    Navy Recruiting Command Recruiter Excellence Incentive Program (Reip) Production Promotion Formulas for Districts

  • Appendix E

    Navy Recruiting Command Individual and Unit Annual Incentive Awards Tables

  • Appendix F

    Air Force Recruiting Service Competition System Fy87 to Fy93; Fy95

  • Appendix G

    Air Force Recruiting Service Incentive Awards Program

  • Appendix H

    Air Force One-Time Incentive Programs

  • Chapter I

    Marine Corps District Incentive Plans (Examples)

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